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For Tony
Humour.
Make a 15 second film with a beginning, middle and end to the word FLY. Be simple. Be crazy.
Strategy.
Write 10 strategies for Brillo pads.
Brand activation.
Kleenex Kitchen Rolls are the most absorbent. Create a stunt that shows this.
Use one image and 5 words to sum up your idea. Do at least 10 ideas.
Problem Solving.
How would you encourage Gen Z to visit old lonely people in their neighbourhood.
Work out why they should do this. What’s in it for them.
One key visual and a max of 5 words to sum up your idea(s).
Brand problem solving.
How would you get people to wash the dishes rather than use a dish washer.
Work to a benefit. What is good about washing the dishes? Write your benefit into an end line and
execute this thought in posters using images, lines or both.
Humour.
Pretty fly for a white guy - 40sec version
The Creative Test - Answers
1.
Make your window famous on social media.
2.
Write posters to convince people they need a third nostril.
3.
You work at a job centre.
The devil walks in and asks you to find him a new job.
What do you give him?
4.
Create t-shirts to be worn on the day the Martians arrive.
5.
Make a new musical instrument and play the Peruvian national anthem on it.